It’s catching the attention of lots of people. Maybe it’s for you … or your family?
“You may think CAKE is kind of a strange name for a service that helps you think through your end of life preferences.
“We chose the name because it articulates the two parts of our mission:
1) making it easy to
2) celebrate life.
“We wholeheartedly believe that expressing what you want at end of life is all about living well and celebrating life’s moments. It’s about milestones–big and small–that we all experience. Getting clear on what you want at end-of-life, and making sure your loved ones know, is not morbid at all: it’s a gift. It grants you and the people you care about the freedom to savor every moment of your life.
“We also want this service to be as easy to use as possible–that is, a piece of CAKE :)”